Young people brimming with ideas often lack the know-how to turn their business dreams into reality. For more than 25 years, Shell’s LiveWIRE programme has helped bridge that gap, encouraging young people to start their own companies and providing support to help them thrive. It’s just one of the ways we do our part to promote economic and social development. Launched in the UK in 1982, Shell LiveWIRE now spans more than 20 countries across five continents. The programme’s global reach, coupled with its local roots, has achieved remarkable results. For instance, a small not-for-profit organisation that initially offered marketing support to15 local craftswomen in Pakistan now helps more than 2,500 women. And in the UK, a one-man business that started out making a thousand lobster pots a year now produces over a thousand a week and has over 100 employees. Working through local business development organisations, and with partners such as universities, governments and other corporations, LiveWIRE delivers practical support to young people, helping them develop the skills needed to plan, launch and manage a new business. Last year alone over 39,000 young people attended courses or workshops through the LiveWIRE programme. Many of them went on to start companies. Each new business creates three new jobs, on average. This website celebrates a generation of enterprise. It also gives a telling insight into the future. We asked six young entrepreneurs from all corners of the globe to share their views on the challenges and opportunities facing the next generation of adventurous young business people. Their energy and enthusiasm is contagious. One of them advises: “Get started, trust your intuition and stay foolish”. Shell looks forward to an even more successful future for LiveWIRE as it pioneers innovative new ways to inspire and support budding entrepreneurs across the globe.   Roxanne Decyk , Corporate Affairs Director, Royal Dutch Shell plc.